How does pizza order tracking sound? Sounds delicious right! As consumer demand increases, they crave not only for more pizza but for better and personalized digital experiences. Organizations need to be able to extend their enterprise systems to the consumers through various channels. Welcome the API Economy, the enabler of digital enterprises.
In this case study you will learn more about how our customer was able to enable their customers to track the delivery of their pizzas by exposing enterprise-class APIs on Apigee EDGE. You will also hear more about how they are using the strong analytics capabilities of the platform to understand how users are using this feature within their applications, hence opening ways to better business models.
Our customer is a retail giant who is well known for their tasty pizza throughout the United States. Their fantastic and unique taste of pizza place them in the top few of all the take-away and pizza delivery restaurant chains in the world. They have over 4000+ stores across the country.
The products and technologies used in this effort by our team and the customer were,
The customer wanted to improve their strategy so that they can re-engineer their reference architecture. They wanted to have their pizza tracking system built using Apigee and other proprietary development tools. This helps them to extend their pizza delivery tracking service to more applications in their ecosystem, and opens up more business cases.
To build an API interface consumable by the external community we used APIGEE based API proxies to offload security, caching and other lightweight processing from the backend enterprise application and databases.
By using the strong analytics capabilities of APIGEE Edge we generated various customizable reports gaining insight into transaction data and customer behavior to determine the origin of requests platform (browser type, mobile type, country of origin etc.) and then conduct predictive analytics.
As part of the overall API strategy, certain APIs were published and monetized for external developers via the APIGEE Developer Portal.
Our EDGE Integration team worked closely with the customer on the following,
Post implementation, the customer experienced many benefits through the consolidated integration platform and API-first approach. And some of them are listed as follows,
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